Flori Fundamentals, your partner in finding the right readers.
Our
Values
Incorporating truth and trust into everything we do and say, on and offline.
Authenticity
Ideation
Taking a custom approach to the individual needs of each client.
Dedication
Making your challenges ours.
Collaboration
Viewing our clients as partners.
Alyssa’s Why
Alyssa Flori
Founder & Ideator
I am a firm believer that every book has potential. I also believe that without the right resources, potential can mean nothing.
As a young woman making a name for myself in the entrepreneurial world, I understand the challenges that individuals face when trying to enter a new space; when you know you and your idea have the potential but also have what seem to be inescapable barriers standing in your way. Sound familiar? Rumor has it, this applies to authors, too.
My experiences have taught me the importance of finding creative ways around those barriers in order to earn my place in a competitive landscape. It is my goal to support emerging authors with their creative works as they face similar challenges by providing the resources I’ve so often asked for.
Whether you need support with driving book engagement, creating a custom campaign that aligns with your book and brand, or managing your outreach efforts, I am committed to creating a custom solution and, (the best part!), taking the work off of your plate.
By collaborating with Flori Fundamentals, you gain more than just a service provider. You gain a partner, one who is dedicated to taking on your challenges as if they were my own.
No book should go unread due to a lack of readers, and no author should be held back from reaching their full potential due to a lack of support, guidance, and time.
“Alyssa Flori is the consummate professional. She's knowledgeable, innovative, and passionate about her work. I couldn't be more pleased.”
authors
Current & Previous
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Our role: Creative Assistant & Content Creator
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Connecticut
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California
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Connecticut
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New York
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Florida
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Rhode Island
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